Anam Merchant
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chicago museum tour

 

chicago museum tour wayfinding

BRIEF: Create a cohesive way finding system that spans environmental graphics, print collateral, and an interactive touch point for a new concept.

 
My thought process behind the logo was to represent the structured architecture of the buildings in the city through bold, rigid type and mesh them together with the organic shapes created by the routes people take to get to them. 

My thought process behind the logo was to represent the structured architecture of the buildings in the city through bold, rigid type and mesh them together with the organic shapes created by the routes people take to get to them. 

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Initial sketches

Initial sketches

The concept I went with was to create a wayfinding system that serves as a cohesive and all-encompassing guide to major museums in Chicago like the Field Museum, the Art Institute, and the Shedd Aquarium, among others. While there are programs that do exist for Chicago's museums, things like CityPASS have a very limited scope in terms of the places you can go, and it does not give you much information about any of the museums the user is looking to visit.

I created mockups for an app that is a one-stop shop to find out more about popular and hidden museums around Chicago. The user can learn more about the museum, where it is and how to get there, and how much it costs, along with added benefits of touchpoint interaction to help signal to the user when they're close to the museum they'd like to visit. This interaction happens based on the phone's location and its interaction with the physical board for the Chicago Museum tour for that specific museum located outside.

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