hope for the day
As the lead designer at Hope For The Day, a Chicago-based nonprofit that focuses on suicide prevention and mental health education through self expression platforms to achieve outreach, education, and prevention. While I am tasked with creating things, I also manage other in-house creatives in order to achieve brand cohesion while balancing their creativity.
There are two forms of donation-based merchandise we create: HFTD branded merchandise, and band-partnership merchandise, which is normally limited-edition preorder or solely available on the band's tour. For HFTD merchandise, we have free-reign so long as we don't stray too far from messaging. In the last year or so, we've hunkered down on what our merchandise and the rest of the brand is represented by, that's what we call the "Hope Arch." The arch is arguably the most recognizable symbol for Hope For The Day we've had in the past 5 years, and as our following grows, it has come to be how people visually identify the organization.